In a world of rising digital content consumption where traditional media resources are losing their audience daily; brands and companies are increasing their digital marketing budgets. Nonetheless, reaching their target audience is tricky, nowadays. Recent research shows that 47% of overall mobile and desktop internet users are now using ad-blocking software. This
number has almost doubled in comparison to the previous year. Furthermore, 36% of traffic generated by Pay-per-click (PPC) campaigns are suspected to be fraudulent or non-human.
number has almost doubled in comparison to the previous year. Furthermore, 36% of traffic generated by Pay-per-click (PPC) campaigns are suspected to be fraudulent or non-human.
Hence, brands are seeking new ways of advertising their products and services, discovering the power and realizing the importance of Influencer Marketing. Recently, social media platforms like YouTube, Facebook, Instagram and Twitter have seen explosive growth, connecting over 3.03 billion people every day. As the amount of time spent online rises globally, consumer behavior changes. Advertising campaigns continue to shift from
traditional to digital marketing, and consequently, offline marketing isn’t as effective as it used to be. However, not all digital marketing strategies are effective in reaching consumers. In the past few years companies and agencies have discovered Influencer Marketing as the strategy with the most potential and return, with over 80% of them finding this strategy effective.
traditional to digital marketing, and consequently, offline marketing isn’t as effective as it used to be. However, not all digital marketing strategies are effective in reaching consumers. In the past few years companies and agencies have discovered Influencer Marketing as the strategy with the most potential and return, with over 80% of them finding this strategy effective.
ADVANTAGES OF SOCIAMEDIA.MARKET PLATFORM
A short list of advantages SocialMedia.Market will provide to all parties as a service:
- TRANSPARENT and competitive marketplace
- WIDE range of social media platforms, such as: YouTube, Instagram, Facebook, Twitter, etc.
- REDUCED operational costs and fees when working with Influencer campaigns
- ACCESSIBLE and easy-to-use, even for small businesses and influencers in the early stage of social presence
- SMART partnership for a wide range of users with the ability to create smart contracts tailored to specific needs using templates and smart tips
- FAIR dispute solution based on decentralised Blockchain technology
- ULTIMATE results, smart planning with Real-Time Analytics and Data Science
- GLOBAL outreach allows project to aim for larger market share, higher diversity and less dependency on local regulations.
A short list of advantages SocialMedia.Market will provide to all parties as a service:
- TRANSPARENT and competitive marketplace
- WIDE range of social media platforms, such as: YouTube, Instagram, Facebook, Twitter, etc.
- REDUCED operational costs and fees when working with Influencer campaigns
- ACCESSIBLE and easy-to-use, even for small businesses and influencers in the early stage of social presence
- SMART partnership for a wide range of users with the ability to create smart contracts tailored to specific needs using templates and smart tips
- FAIR dispute solution based on decentralised Blockchain technology
- ULTIMATE results, smart planning with Real-Time Analytics and Data Science
- GLOBAL outreach allows project to aim for larger market share, higher diversity and less dependency on local regulations.
DVANTAGES OF SOCIAL MEDIA TOKENS (SMT)
A short list of advantages SMT will provide to all parties as a single currency:
- 100% SAFE escrow transactions based on Blockchain technology
- LOW-COST transactions with less operation fees
- SIMPLIFIED and FAST global payments
- Earn REWARDS by active personal participating in the decentralized dispute solution system Get agent commission within the platform
- DONATIONS METHOD for bloggers and streamers
- UTILITY TOOL for acquiring outstanding marketing services, premium analytics and development instruments.
A short list of advantages SMT will provide to all parties as a single currency:
- 100% SAFE escrow transactions based on Blockchain technology
- LOW-COST transactions with less operation fees
- SIMPLIFIED and FAST global payments
- Earn REWARDS by active personal participating in the decentralized dispute solution system Get agent commission within the platform
- DONATIONS METHOD for bloggers and streamers
- UTILITY TOOL for acquiring outstanding marketing services, premium analytics and development instruments.
WHAT IS INFLUENCER MARKETING?
With digital and social media gaining popularity, new engagement strategies have also developed to help increase brand advocacy such as Influencer Marketing. Influencer Marketing, defined, is “a form of marketing in which focus is placed on influential people rather than the target market as a whole”. An influential person/influencer can be described as someone that has the power to motivate followers in the industry where their buying decisions are concerned.
MARKET OVERVIEW
SocialMedia.Market targets Influencer Marketing, one of the fastest-growing markets. Analytical reports show an increase in almost all metrics related to Influencer Marketing. Growing exponentially, by recent estimates this market will turn into a $5–10 billion industry within the next 5 years.
SocialMedia.Market targets Influencer Marketing, one of the fastest-growing markets. Analytical reports show an increase in almost all metrics related to Influencer Marketing. Growing exponentially, by recent estimates this market will turn into a $5–10 billion industry within the next 5 years.
Though, traditional media has only slightly declined, with TV still holding a strong position as a medium of content consumption and brand discovery. The overall time spent by internet users online exceeded the time spent on all traditional media combined, over the past 5 years. The longer online presence due to the expansion of the mobile internet had not has a significant impact on traditional media as some of this additional online time happens simultaneously. Internet users tend to second-screen, or consume multimedia on any chosen device and mobile at the same time. Altogether, these factors increased the average time spent on social media by 34 minutes and posting frequency by 50%.
As previously mentioned, this shift has two important effects, higher social media consumption and an increase in the utilization of ad-blocking. As internet users’ behaviors shift, consumer awareness of ad-blocking increases. Alternate forms of brand promotion are set to gain traction, as desktop and mobile ad-blocking tactics advance. Particularly, those forms of brand advertising that revolve around social and mobile channels that are, currently, immune to ad-blockers; including Influencer Marketing, sponsored editorials and in-app advertising.
The brand discovery market still relies heavily on search engines and TV ads, although in the last couple of years a clear trend of using social networks for marketing purposes has developed among Millennials and Generation Z, the most active internet buyers currently. Furthermore, this trend is predicted to continue over the next 5 years. Tending to rely on word-of-mouth and reviews or opinions of trusted leaders or celebrities, this channel is smartly being utilized by most marketers. And despite its complexities, more than half of companies plan to increase budgets on Influencer Marketing in the next year.
Based on this report, with 86% of marketers applying this type of marketing and 94% of those marketers finding it to be a very effective tactic for advertising, we can emphatically conclude that Influencer Marketing saw an explosive growth in 2016. Moreover, in 2017, 67% of marketers are predicted to increase their budgets regarding Influencer Marketing, with only 4%
planning to decrease it. Some of the most preferred social channels are Instagram, Facebook and YouTube. Influencer blogs have also proven to be an important channel, with nearly 87% of respondents leveraging them as tool for improving brand discovery. The average budget per program for most marketers is around $50,000 — $100,000, while 18% plan to increase to over
$100,000 and up to $500,000. The top challenge for 2017 will be measuring the ROI of Influencer Marketing campaigns.
Based on this report, with 86% of marketers applying this type of marketing and 94% of those marketers finding it to be a very effective tactic for advertising, we can emphatically conclude that Influencer Marketing saw an explosive growth in 2016. Moreover, in 2017, 67% of marketers are predicted to increase their budgets regarding Influencer Marketing, with only 4%
planning to decrease it. Some of the most preferred social channels are Instagram, Facebook and YouTube. Influencer blogs have also proven to be an important channel, with nearly 87% of respondents leveraging them as tool for improving brand discovery. The average budget per program for most marketers is around $50,000 — $100,000, while 18% plan to increase to over
$100,000 and up to $500,000. The top challenge for 2017 will be measuring the ROI of Influencer Marketing campaigns.
INFLUENCER MARKETING CHALLENGES (PROBLEM DEFINITION)
Our team successfully launched more than 300 digital ad campaigns with different channels for 26 brands, during the last year. Of these ad campaigns, the best results were achieved by those supported by Influencer Marketing. However, this could be a misleading statistic as management of sponsored content created by bloggers consumed most of our time and resulted in unforeseen additional costs. In the current state, the influence advertising market is highly opaque and chaotic with no regulations and an army of agents and scammers. This causes inefficiency in pricing, while agent
fees and fraud consume a large portion of the influencer’s revenue and the brands’ marketing budgets.
Our team successfully launched more than 300 digital ad campaigns with different channels for 26 brands, during the last year. Of these ad campaigns, the best results were achieved by those supported by Influencer Marketing. However, this could be a misleading statistic as management of sponsored content created by bloggers consumed most of our time and resulted in unforeseen additional costs. In the current state, the influence advertising market is highly opaque and chaotic with no regulations and an army of agents and scammers. This causes inefficiency in pricing, while agent
fees and fraud consume a large portion of the influencer’s revenue and the brands’ marketing budgets.
Our experience solving difficulties and issues in creating advertising campaigns and developing interactions with Influencers, inspired us to create SocialMedia.Market — the first decentralized ecosystem to discover, create, perform and analyze advertising campaigns with social media influencers.
Blockchain technology will simplify integration, reduce fraud and costs for all market participants. It will create a 100% safe and transparent, competitive marketplace that will open opportunities for thousands of influencers and brands all over the globe, forming targeted audience exposure and engaging consumers in the most relevant and efficient ways. An open, agile platform will create a new generation of advertising, accessible to millions of new,
up-and-coming influencers, startups and small businesses.
Blockchain technology will simplify integration, reduce fraud and costs for all market participants. It will create a 100% safe and transparent, competitive marketplace that will open opportunities for thousands of influencers and brands all over the globe, forming targeted audience exposure and engaging consumers in the most relevant and efficient ways. An open, agile platform will create a new generation of advertising, accessible to millions of new,
up-and-coming influencers, startups and small businesses.
SocialMedia.Market’s objective is to establish a healthy ecosystem, where:
-influencers can easily access sponsorship for creating high-quality content,
-agencies get access to a constant stream of influencers and can concentrate their effort on testing new strategies and strengthening their expertise,
- advertisers get access to more relevant and efficient ways to engage consumers and consumers, ultimately, gain access to the high-quality content they desire.
-influencers can easily access sponsorship for creating high-quality content,
-agencies get access to a constant stream of influencers and can concentrate their effort on testing new strategies and strengthening their expertise,
- advertisers get access to more relevant and efficient ways to engage consumers and consumers, ultimately, gain access to the high-quality content they desire.
POWERFUL MANAGEMENT
Using SocialMedia.Market, clients can always see the full history of campaigns they’re interested in, including its source, updates, sales and specific details. This gives brands a better opportunity to make informed decisions about creating new campaigns and scaling influencer programs. The SocialMedia.Market CRM-system, designed specially to manage Influencer Marketing campaigns, provides user-friendly tools to: build campaigns, set guidelines, create reminders, track product shipment, review content, track posts etc.
HOW IT WORKS?
The SocialMedia.Market platform automates all business processes related to selection, creation and management of the Influencer’s marketing activities, including the distribution of financial means among the participants.
The platform has a friendly and easy-to-use interface for Brands and Influencers to help post and accept tasks easily. To ensure the authenticity of the users, the platform will perform identity verifications whenever necessary. The unique identities of Advertiser and Influencers will be based on their addresses in the Blockchain, making it difficult to forge. To protect personal data on the account of the Advertiser and Influencer, two-factor authentication can be applied.
CAMPAIGN AND SMART CONTRACT CREATION FOR BRANDS & ADVERTISERS
SocialMedia.Market’s interface for brands enables creation and planning of campaigns from concept to completion. The first step in the creation of an Influencer Marketing campaign is to prepare a task for Influencers. Some of the factors the advertiser must consider when creating a task:
-social media channel;
-start and end dates or period of campaign;
-region, country or city;
-campaign budget;
-the necessary files and the content they want to see;
-any additional information required for chosen channel and content type (for example, YouTube video tags for better SMO)
-social media channel;
-start and end dates or period of campaign;
-region, country or city;
-campaign budget;
-the necessary files and the content they want to see;
-any additional information required for chosen channel and content type (for example, YouTube video tags for better SMO)
DATA SCIENCE
Our platform will use the latest technology for data collection and analysis. This will be achieved with help of gathering data from Social Graph and Open Data as well as the data inside the platform. With the use of Artificial Intelligence and Machine Learning, SocialMedia.Market will provide an outstanding service to our users.
Our platform will use the latest technology for data collection and analysis. This will be achieved with help of gathering data from Social Graph and Open Data as well as the data inside the platform. With the use of Artificial Intelligence and Machine Learning, SocialMedia.Market will provide an outstanding service to our users.
PLATFORM AND TOKEN ECONOMY
SocialMedia.Market’s platform will create a global marketplace for Advertisers and Influencer Marketing publishers among every major social network, providing convenient and transparent tools for interaction of any party involved. For maintaining commercial relationships between participants, SocialMedia.Market will collect a service fee from every executed contract. The amount of the fee may differ depending on the type of contract and complexity of interaction between parties, but will not exceed 10% of the contract value. The obtained service fee, reduced by operational costs and decentralized Dispute Solution rewards, forms the platform’s net profit. Additionally, SocialMedia.Market will provide advanced marketing and analytic services for an extra fare.
SocialMedia.Market’s platform will create a global marketplace for Advertisers and Influencer Marketing publishers among every major social network, providing convenient and transparent tools for interaction of any party involved. For maintaining commercial relationships between participants, SocialMedia.Market will collect a service fee from every executed contract. The amount of the fee may differ depending on the type of contract and complexity of interaction between parties, but will not exceed 10% of the contract value. The obtained service fee, reduced by operational costs and decentralized Dispute Solution rewards, forms the platform’s net profit. Additionally, SocialMedia.Market will provide advanced marketing and analytic services for an extra fare.
Utilized, but not limited to SocialMedia.Market, SMT will be transferable outside the platform. Social Media Token holders will be able to operate on the well-known digital currency exchanges, where potential platform users will be purchasing SMT to use platform services. Integration within blockchain assets payment platforms like TenX, potentially can make SMT a popular, day-to-day payment method within the social media e-commerce network and the industry, as a whole. It can also become a convenient global donation method for bloggers and streamers in the early stages of their channel’s content development.
ROADMAPS
TOKEN SALE: PHASE
The start of the public sale of Phase #1 is scheduled for December 7, 2017 and is going to last for 7 days. This Phase of the Token Sale will be pre-sale, available 14 days prior to the public sale date. The maximum target figures for distributed tokens during the Token Sale: Phase #1 is the amount of 10 million SMTs. The tokens can be purchased with Bitcoin (BTC) and Ethereum (ETH). All unsold tokens during Token Sale: Phase 1 will be added to the Token Sale: Phase #2 amount.
START DATE: 7 December 2017 12:00 GMT (1:00 pm CET)
END DATE: 14 December 2017 12:00 GMT (1:00 pm CET)
PRE-SALE: Will be opened 14 days prior to Phase 1
MINIMAL GOAL: 2.000.000 SMTs
PHASE HARD CAP: 10.000.000 SMTs
END DATE: 14 December 2017 12:00 GMT (1:00 pm CET)
PRE-SALE: Will be opened 14 days prior to Phase 1
MINIMAL GOAL: 2.000.000 SMTs
PHASE HARD CAP: 10.000.000 SMTs
Token exchange rate: 1 ETH = 800 SMTs
Minimum contribution amount: 0,01 ETH / 8 SMTs
Maximum contribution amount: unlimited
Contribution methods: ETH, BTC
Bonuses: Day 1–10%, Day 2/3–7%, Day 4/5–5%, Day 6/7–3%
After Token Sale: Phase 1, all unsold tokens will be added to Token Sale Phase #2 amount
Minimum contribution amount: 0,01 ETH / 8 SMTs
Maximum contribution amount: unlimited
Contribution methods: ETH, BTC
Bonuses: Day 1–10%, Day 2/3–7%, Day 4/5–5%, Day 6/7–3%
After Token Sale: Phase 1, all unsold tokens will be added to Token Sale Phase #2 amount
TOKEN SALE: PHASE #2
START DATE: 9 FEB 2018 12:00 pm GMT (1:00 pm CET)
END DATE: 23 FEB 2018 12:00 pm GMT (1:00 pm CET)
PRE-SALE: TBD
MINIMAL GOAL: 2.000.000 SMTs
PHASE HARD CAP: 30.000.000 SMTs
Token exchange rate: 1 ETH = 700 SMTs
Minimum contribution amount: 0,01 ETH / 7 SMTs
Maximum contribution amount: limited
Contribution methods: ETH, BTC
Bonuses: NO BONUSES WILL BE PROVIDED
After Token Sale: Phase 2, all unsold tokens remaining from both sale phases will be burned.
START DATE: 9 FEB 2018 12:00 pm GMT (1:00 pm CET)
END DATE: 23 FEB 2018 12:00 pm GMT (1:00 pm CET)
PRE-SALE: TBD
MINIMAL GOAL: 2.000.000 SMTs
PHASE HARD CAP: 30.000.000 SMTs
Token exchange rate: 1 ETH = 700 SMTs
Minimum contribution amount: 0,01 ETH / 7 SMTs
Maximum contribution amount: limited
Contribution methods: ETH, BTC
Bonuses: NO BONUSES WILL BE PROVIDED
After Token Sale: Phase 2, all unsold tokens remaining from both sale phases will be burned.
TEAM OF SMT
DETAILS INFORMASI :
WEBSITE : https://socialmedia.market/
MEDIUM : https://medium.com/socialmedia-market
FACEBOOK : https://www.facebook.com/Socialmedia.market.io/
TWITTER : https://twitter.com/SocialMedia_io
ANN : https://bitcointalk.org/index.php?topic=2291309.0
TELEGRAM (ENG) : https://t.me/joinchat/B3UENkIW3R9A6v_4KnpOZQ
MEDIUM : https://medium.com/socialmedia-market
FACEBOOK : https://www.facebook.com/Socialmedia.market.io/
TWITTER : https://twitter.com/SocialMedia_io
ANN : https://bitcointalk.org/index.php?topic=2291309.0
TELEGRAM (ENG) : https://t.me/joinchat/B3UENkIW3R9A6v_4KnpOZQ
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