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Rabu, 18 April 2018

CryptoAds : Marketplace A powerful advertising platform built on Ethereum



WHAT IS CRYPTOADS MARKETPLACE ?
CryptoAds Marketplace is a powerful decentralized marketing and advertising platform
built on Ethereum Blockchain. CFC Company developed a cloud based software system for internal use and B2C sector; and now it’s time for expanding into the growing B2B
marketplace. The platform is completely transparent and provides secure solutions for
brands, digital advertisers, marketers, content publishers and everyday Internet users, who receive the opportunity to trade on ads directly without the need for centralized ad
exchanges. CryptoAds Marketplace will give to advertisers an opportunity to place a variety of ad units (native video, live-casting ads, 360 ads, “in the round”, vertical video, in-app, and walls) at an unlimited number of traffic sources with AI and Blockchain technologies and without having to worry about proper execution.
CryptoAds model is already implemented inside CFC.io project (launched in 2011) with 7M registered users and profit-generating returns. This project will be base to growing
platform worldwide.
MARKET AND INDUSTRY
Global digital advertisement spending will take 44 percent, or $269.85 billion, of all ad
money spent globally in 2018, with that figure reaching 50 percent, or $335.48 billion, by
Screenshot_18.png
Video is the number one fastest growing ad format in the world and has been doubling YoY.
Three quarters of all mobile traffic will be used for video in 2023, according to a new report by telecommunications equipment company Ericsson.
https://www.ericsson.com/en/mobility-report
Overall, worldwide mobile data traffic will increase to 110 exabytes per month in 2023,
according to Ericsson, or the equivalent of 5.5 million years of streaming HD video. It’s
eight times the 14 exabytes per month we used in 2017.
Key findings​:
● Data traffic grew 65% between Q3 2016 and Q3 2017
● LTE becomes the dominant mobile access technology in 2017
● In 2023, there will be 9.1 billion mobile subscriptions, 8.5 billion mobile broadband
subscriptions and 6.2 billion unique mobile subscribers 1 billion 5G subscriptions
for enhanced mobile broadband are expected in 2023
● 14 Gigabit LTE networks have been commercially launched
● 5G will be highly beneficial for augmented reality (AR)-based industrial applications
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WHY BLOCKCHAIN?
A NEXT GENERATION REPUTATION SYSTEM BASED ON BLOCKCHAIN
“A good reputation is more valuable than money.”
In blockchain system, no third party is involved, as all transactions must be made publicly and transparently, thus various services can be provided.
ADVERTISERS
Storing the history of advertising offers and rewards
● Opportunity to see a full-fledged advertising campaign from different points in
different agencies
● Prevention of unfair competition and underpricing of offers
● Rating of advertising agencies basing on the amount and accuracy of reward
payouts
USERS
The history of user activity in the blockchain system
● User’s priorities for rewards
● The ability to offer selected priority advertising campaigns to super users based on
smart contract system
● Reputation tracking system will help to detect and disclose fraudsters and to protect
the advertisers’ money
HOW CRYPTOADS MARKETPLACE WORKS ?
Participation and interaction with other users in our platform will require usage of our
Ethereum-based ERC20 CRAD tokens.
Advertisers create ad content and media resources to be offered to their target audiences.
In exchange for ad space, the Advertisers will use CRAD tokens as a means of payment to
Publishers. The Advertisers can specify where and how their ads should be delivered, and how much they are willing to pay.
Publishers agree to display the content produced by the Advertisers on their websites in
exchange for CRAD tokens. The Publishers can specify criteria for advertisements that they are willing to display, including rates per click and per impression, ad type and genre, price range, duration of display time, etc.
Users get action-based rewards in CRAD tokens for consuming advertising content, sharing their opinion about products and brands and participating in suggested gamified activities and spend coins to make calls:
Screenshot_20.png
BUSINESS MODEL
The platform provides bandwidth and compute capacity to verify the legitimacy of clicks
and impressions in exchange for a percentage of the CRAD tokens. Collectively, the
Platform serves as a decentralized referee of the transactions between Advertisers and
Publishers.
ISSUING AND DISTRIBUTING TOKENS
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Pre-sale discounts:
Screenshot_22.png
We prefer to propose additional discount for purchase:
● 1,000-10,000 CRADs – 1%
● 10,000 and more CRADs – 3%
TOKEN ALLOCATION
Screenshot_23.png
We will sell 40% of the tokens pool:
● 28% pre-sale/sale,
● 10% to the team,
● 2% bounty.
Rest of the tokens (60%) will be allocated to grow network and reward publishers and users for purchasing services. Additional tokens worth of 192 bitcoins will be issued to the ICOBox token holders as consideration for the provision of token sale advisory services and the bookbuilding platform;
Users will get token reward to do discounted free calls or other services.
OUR TEAM
  1. OLEKSII VINOGRADOV
    Founder, CEO
    Serial entrepreneur and investor with twenty-five years of
    experience. Founder of CFC, Heartln Inc. President/Owner of IXC
    Softswitch
  2. VALERIIA ZARANIANTS
    Co-Founder
    CEO of IXC Global Inc
  3. ANDRIY MYKHAILYSHYN
    CTO
    Making innovations & driving company to success.Full Stack
    Developer / Architect (C/C++, Objective-C, Swift, Java, JavaScript)
    at CFC, SoftServe, Sigma Software Group
  4. DENNIS GUBSKY
    Android developer
    Has more than 20 years of various fields of software development. Currently
    enjoing Android development making various projects for phones and tablets.
  5. EVGENIA YANITSKAYA
    CSO
    Head of technical Support at IXC Global Inc
  6. IGOR RYABENKIY
    Investor
    Managing Partner at Altair Capital Management
  7. KOSTIANTYN BRAVO
    Advisor
    21-year experience of entrepreneurial activity in real estate,
    securities, investment, business development
  8. ALTAIR CAPITAL MANAGEMENT
    Fund
    The venture capital firm that invests in tech companies, primarily
    in the areas of Internet and Mobile
  9. DMITRY KUPLEVATSKY
    Advisor
    Internet entrepreneur with vast experience founding and
    developing innovative projects and automating and scaling up
    digital marketing processes. Founder of GrandMobi Ltd (mobile
    advertising company), Co-Founder of CFC and Binary Media LTD
    (affiliate network).
MORE INFORMATION :
Bitcointalk Username: KidsJamanNow

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