Content curation is still a wild west regarding direct compensation of content creators for their time, intellectual property and efforts. For years, as the digital age has grown, there has been a gap in the media space for a platform that redistributes power from existing media owners (third parties who benefit from exchange of information in a centralized location) to the creators, consumers, and publishers.
The current content creation monopolization by media owners that are centralized is unsustainable and highly inefficient. Consumers, publishers and creators want more transparency and control, and wish to consume, distribute and create equitably, without the need for intermediaries holding all the cards.
The MEDIA Protocol decentralized platform works to provide:
- Data that publishers are looking to analyze
- Rewards that creators deserve for their works
- Relevance desired by the driven consumer
MEDIA Protocol
MEDIA Protocol’s product is representative of a software development kit. This kit is designed to allow users to easily develop backend procedures for the development of decentralized applications (DApps) for the purpose of sharing media, whether it be video, audio, image, or text based. Fully open-sourced, users can analyze code themselves for verification of stability and security.
Creators of content have the capacity to publish their work directly from the MEDIA Protocol platform. From this, these creators can earn profits from users upon setting up paywalls or subscriptions. They can also profit from advertisers by providing exposure through traffic.
Additionally, users earn tokens for participation in the network. This can come either from the aforementioned advertisers who pay for attention, or as a reward system for content distribution through social channels. At the end, each application implementing the MEDIA Protocol will be different in both content and rewards.
The MEDIA Protocol platform also will include something called a “Content Recommendation Server”, leveraging the talent of the existing MP team with some AI processes, connecting users with the content they will likely be interested in based on what was viewed in the past.
An application has already been developed and launched on the MEDIA Protocol. Titled “CryptoCatnip”, this cryptocurrency news application is currently in beta and available on both the Apple App Store and the Google Play Store. Its full functionality will be released upon the launch of the MEDIA token (information below).
MEDIA Protocol’s focus is on transparency, direction, sustainability, anddisruption compared to their counterparts. Let’s dive into each of these.
Transparent Yet Sustainable, Uninterrupted Yet Disruptive
TRANSPARENCY
The MEDIA Protocol frees promoters, consumers, distributors and creators from third parties and hidden selection algorithms. They offer a fully open source and completely transparent platform, with endless, multi directional exchanges of data, rewards, and value.
UNINTERRUPTED
The MEDIA Protocol serves to remove the intermediaries that currently exist in platforms between the creators of content, the publishers of said content, and the consumers who absorb the media. The goal is to ensure that creators, publishers, and consumers are all rewarded and valued for their piece of the process.
SUSTAINABILITY
Through usage of the MEDIA Protocol, users will not experience any push and pull of control, but rather maintenance of control by both the creator and the publisher. Both parties are rewarded directly for content that is developed and published. This serves to incentivize both sides. Consumers, consequently, are rewarded for personal preference data provided to the platform.
DISRUPTION
In traditional media platforms, intermediaries are located between creators, publishers and consumers. These platforms can be anything from video streaming sites to black and white newspapers. The MEDIA Protocol fully disrupts this stale concept, providing scalable economy-based foundations to ensure transparency, directness, and security.
To properly disrupt the media industry through blockchain technology requires skill and a strong vision and direction. More so than this, though, is a solid team of in-the-know leaders, marketers, advisors, and developers to collaborate to make MEDIA Protocol a success. Do they have the “it factor” to make this a reality?
The MEDIA Protocol Team
MEDIA Protocol has developed an incredibly strong and capable network of experts, with a four-person C-level team, many development and operational professionals, and six extremely high-profile, knowledgeable advisors.
The MEDIA Protocol Founding Team and C-Level Executives
James Tabor | Chief executive officer — Tabor has several years of experience in the fields of artificial intelligence in marketing and advertising. He has over a decade of experience in advertising, startups, and commercial rights. He ran business development for a few successful startups, and currently does high-level consulting for early stage startups.
Thomas Graham | Co-founder — Graham is also a co-founder of Codec-ai, and managing partner at TLDR, which is a high-powered cryptocurrency and blockchain advisory firm and hedge fund with a global presence. Before this, Graham was the chief executive officer and co-founder of MapD, the “fastest database in the world”.
Martin Adams | Co-founder — Adams serves as the current chief executive officer and co-founder of Codec.ai. He also founded the Digital Leadership Council in London, to provide further accessibility to technology. He also is an advisor and strategic consultant to the Royal Marines, and was an advisor for Second Screen.
Mark White | Chief technology officer — White is also the chief technology officer of Codec.ai. Before this, he was a consultant for both Lastminute/Travelocity and Camelot. He was additionally the CTO for the Money Advice Service, and Noise Inc, as well as a software architect working for Expedia and Autoquake.
The Rest of the MEDIA Protocol Team
MEDIA Protocol has curated a strong network of high performers in a span of roles in support of the C-level team. From blockchain development to data science, product management, design, strategy and operations, every single member on the MEDIA Protocol team has a role in the results of their work.
While a lot of the MEDIA Protocol team members are younger, they are well accomplished and highly capable relevant to their skill level. Several of the support team members additionally work for Codec.ai, which is a company based on artificial intelligence developing multiple communications and marketing platforms.
MEDIA Protocol’s Advisors
Andy Tian is the current chief executive officer of Gifto, working on a decentralized universal gifting protocol. He is also the co-founder and CEO of Asia Innovations, and was general manager of Zynga China.
Kate Cox is the chief marketing officer and vice president of the EMEA regions for GoDaddy. She is also the strategic managing partner of Havas Media UK, where she serves as head of strategy for Havas and MPG Media Contacts.
Dominique Delport is the global managing director and president of the Havas Group. He is additionally the president and supervisory board member of Vivendi Content, focused on disruptive media and advertisement innovations.
Ted Wang is one of two partners at early stage venture capitalist firm Cowboy Ventures. Before this, he was a partner at several prestigious law firms, including Fenwick and West, White and Lee, the Altus Legal Group, and was an associate at Gunderson Dettmer.
Mark Adams is the vice president and head of innovation of Vice Media. He also currently serves as the founder and director of the Social Media Unit, advising on policy issues relating to social media. He also founded Union, United, and theAudience.
Richard Ma is the chief executive officer at Quantstamp Technologies Inc. He is also an algorithmic trading fund manager at the Bitcoin HFT Fund. Before this, he was the senior quantitative strategist at Tower Research Capital and Portfolio Manager of Palladion Capital.
Not much is currently known about the MEDIA Protocol initial coin offering, or their token economy. They announced that there would be an ICO in the first quarter of 2018, however we are currently entering the second third of Q2 and no ICO has been officially announced.
The same announcement noted a full sale of tokens in the second quarter of 2018. The MEDIA Protocol website, publications, and limited social media presence has not yet provided any clear cut information regarding KYC measures, pricing, or sale dates.
What is known, however, is that the token will be developed on the Ethereum blockchain, and thus will be ERC-20 compliant. It is also noted that, on the MEDIA Protocol’s own blockchain, addressed will have the opportunity to be saved within the platform itself for fast and simple transfers of tokens.
Pros and Cons of MEDIA Protocol
MEDIA Protocol’s cons include:
- A lack of a solid and clear roadmap for the future
- Little real information regarding initial coin offering timetables
- A lot of competition from similar projects in the blockchain sector
While MEDIA Protocol has a lot of great things going for them, they also have some shortcomings. They’ve already fallen short on their timeframes for initial coin offerings and full coin sales.
MEDIA Protocol’s pros include:
- A wonderful array of highly professional and experienced personnel
- A stellar team of high-profile advisors
- A clear structure for progress
- A working product already with CryptoCatnip
- Strong presence at industry events
- A well written and explanatory whitepaper
MEDIA Protocol very much seem to have things figured out, a clear approach to their solution, and a well thought out structure for how things will be done. It’s easy to see what role blockchain plays into their proposed business platform, and their integration with many of the higher-ups in Codec.ai provides strong potential for artificial intelligence integration into their platforms.
Final Thoughts on MEDIA Protocol
The system for the MEDIA Protocol team has a very innovative concept, however they are currently in competition with several other blockchain centric projects focused in the media industry. Additionally, they have not provided clear information regarding their upcoming initial coin offering. This being the case, their roadmap might be falling to the wayside.
However, with CEOs of industry giants like Quantstamp and Gifto as advisors, Media Protocol is set up for great guidance and networking possibilites. The MEDIA Protocol team itself is incredibly well-written and highly accomplished. Their utilization will be key to ensuring that the success of the platform is apparent. As with all blockchain based startup projects as well, the overall success is dependent on the willingness of their users to interact with and embrace their internal cryptocurrency system.
Lastly, for all necessary information about MEDIA PROTOCOL or any new updates and news, you should visit their:
• Official Web Page https://www.mediaprotocol.org/
• ANN Thread https://bitcointalk.org/index.php?topic=3396313.new#new
• White Paper https://www.mediaprotocol.org/papers/whitepaper.pdf
• Medium https://medium.com/@mediaprotocolsm
• Facebook https://www.facebook.com/MEDIAProtocol
• LinkedIn https://www.linkedin.com/company/media-protocol/
• Twitter https://twitter.com/MEDIA_Protocol
• Telegram https://t.me/Media_Protocol_Community
• Official Web Page https://www.mediaprotocol.org/
• ANN Thread https://bitcointalk.org/index.php?topic=3396313.new#new
• White Paper https://www.mediaprotocol.org/papers/whitepaper.pdf
• Medium https://medium.com/@mediaprotocolsm
• Facebook https://www.facebook.com/MEDIAProtocol
• LinkedIn https://www.linkedin.com/company/media-protocol/
• Twitter https://twitter.com/MEDIA_Protocol
• Telegram https://t.me/Media_Protocol_Community
Bitcointalk Username: KidsJamanNow
Bitcointalk Profile Link: https://bitcointalk.org/index.php?action=profile;u=1308879
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